Thoughts on the "Cessation" of the Herald
Tuesday, June 23, 2009 at 5:00PM In regards to General Synod's decision for the "orderly cessation" of the Church Herald, I found myself surprised, surprisingly sad, but also hopeful.
I say "surprised" because I truly expected the Synod to retain the Herald at almost any cost. That was the impression I had from the floor of Synod last year (2008).
I say "surprisingly sad" because, although I have been a some-time critic of the assessment and every-member subscription, I found that I will truly miss the elements of the Herald I found helpful and encouraging.
Here are some of the things I think the Herald has done well:
- Flak and Flattery gave us a place to sit around the table and talk (albeit over a several week lag time compared to Facebook, Twitter, blogs, etc.).
- Platform allowed for differing views to to be thoughtfully expressed.
- A place for lay to share their own stories.
- Ads. OK, I admit it. I read the the classifieds first. No, not to look for a new job. But it was interesting to read the "help wanted" ads in our church staff meetings - we would often laugh at the over-the-top nature of who churches were looking (some who could walk on water and turn water into wine, of course). But our family also used the ads to find out about vacation spots. We have used the various condos to save significantly on great family fun.
- These blogs! I haven't written as much as some, but enjoy the conversation and reading other posts.
So, I will miss many of the finer qualities, but I also am hopeful that the General Synod's desire to bring the best of the Church Herald and RCA TODAY publications together will work.
Our own congregation's journey with the Herald is perhaps not unlike others: in the first year of the subscription-only plan, we gave all members a chance to opt-in, with the church offering to pay the entire subscription. About 25 (out of 300) families did. In the second year, we simply allowed families to choose on their own. Most did not renew.
Why didn't they renew? I think, in part, because there are so many Christian publications to choose from and so many Christian web sites to use. And, as with most aspects of denominational identity, the people in the pew care less and less about the denomination. Our younger members viewed the Herald more as a conversation between seminary-educated pastors and intellectually-inclined lay people, but that it was not so much for them.
So, here we are. I pray for the Herald staff and editorial council as they make difficult transitions. I thank God for their dedicated service and faithfulness to God. And I encourage the GSC to carefully consider how the best of the Herald can continue to be used in our communication strategy.
